About Cathleen Lewis

    I have extensive marketing and PR experience having spent that last twenty years with brands such as Hilton Hotels, the Olympics and Live Earth, the global, nine-city concert that was Co-Chaired by former Vice President Al Gore and viewed by over 1 Billion people worldwide.

    In 2009, I started my own consulting company and as you will note in my portfolio, my background is both broad and deep and involves agency and client side marketing, entertainment marketing, significant technology including SaaS, start-ups and non-profits as well as some high profile consulting on the TED Conference, Fashion Week in NYC, the Clinton Global Initiative and Starbucks.

    I began a career in 1992 in advertising, where I worked in media and account management for number of large agencies including BBDO, DDB Needham and Ogilvy and Mather handling high profile accounts such as Universal Pictures, AT&T and Kaiser Permanente.  In 1998, I joined Hilton Hotels where among overseeing global partnership strategy, I also successfully negotiated over 20 multi-million dollar deals including a contract where Hilton became title sponsor of the largest theatre on Broadway.

    High profile enterprise level partnerships were also created with Clear Channel, several airlines, Intel, E*Trade and Coca-Cola.  Based on my success in that Director level position, I was appointed to oversee Hilton Hotels’ Olympic sponsorship strategy through the Beijing Olympics.  In 2007, I joined former Vice President Al Gore and launched Live Earth, the global concert to raise awareness of the environment and global warming as the VP of Marketing and Communications.  I hold a  B.S. in Marketing from the University of Oregon.

    I work with clients large and small and will hopefully soon be working with you!

     

    Sports & Olympic Marketing

    Global Services

    Branding

    Complete Branding including brand narrative, manifesto and creation of logos, style guide and complete branding elements.

    Public Relations

    Global Public Relations includes; press kit production, copywriting press releases and overall strategic planning.

    Start-up Marketing

    Creation and implementation of go-to-market plan and public relations strategy.

    Event Planning & Management

    Provide strategic direction and overall management of events from a marketing perspective.

    Sponsorship Strategy

    Sponsorship and Event Marketing Strategy for Global High Profile Events

    Crowdfunding Strategy

    Provide strategic direction and campaign implementation.

    PPC Management

    All aspects of PPC management including Facebook, Adwords Search and Display and Yahoo Gemini.

    Celebrity Endorsement

    Strategic direction and negotiation oversight.

    Sales Funnels

    Sales funnel development including A/B testing and conversion tracking.

    Digital Marketing

    Creative strategic marketing plans for both online and offline marketing activities.

    Corporate Explainer Videos

    Professional corporate explainer and promotional videos.

    Content Marketing

    Strategic oversight and complete content marketing plan and implementation.

    High Tech & Start-up Marketing

    Fashion & Branding Strategy

    Contact Me





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    Cathleen Lewis Consulting
    244 5th Avenue, Suite 1428
    New York, NY 10001

    Phone: US, 310-567-2238