Overall Scope of Work
Contracted by Health Research Foundation to do Clinical Trials Marketing and create awareness for the various clinical trials that they conduct. First assignment was to create awareness of Alzheimer’s Clinical trials currently underway. Cathleen Lewis consulting developed the “Honour the Caregiver” program where we were able to secure two media partners in local Vancouver BC to air our PSA and overall program during the key World Alzheimer’s Month, September, 2012.
- Client: Health Research Canada
- Date: 2012
- Skills: Public Relations, Video Production, Campaign Management
- Website: www.healthresearch.ca