Live Earth Sizzle Reel
Overall Scope of Work
Successfully marketed and promoted this groundbreaking concert to raise awareness of climate change that reached an audience of 2 billion people in 100 countries. This included a 41% television-viewing market share in Canada, 37% in Brazil, and 20% in Germany. . Led final negotiations and implementation of marketing with leading Fortune 500 companies that generated $40 million in revenue to fund the event.
✓Major sponsorship acquisition including; Absolut Vodka, Daimler Chrysler, MSN, Pepsi and Philips.
✓Social networking success that included over 1 Million member engagement in five months.
✓Digital asset activation – MSN.com’s biggest streaming day ever to that date.
✓Directed all broadcast partnership activation with broadcast media outlets including NBC, CCTV, Sirius etc. that included negotiated promotional spots, messaging, on-air promotions and other added value worldwide that added another $20 Million in added value.
✓Directed all on-site event and hospitality that reached over 4 million on-site attendees.
✓Identified and negotiated celebrity endorsements and tie-ins that included a commemorative Pepsi can, exclusive song release from Madonna and other exclusive offers and tie-ins from various other entertainers.
✓Lead grass roots and guerilla marketing that garnered 64 NGO and online media partners and joint outreach messages in support of our messaging.
- Client: Live Earth
- Date: 2007
- Skills: Sponsorship Strategy, Event Marketing
- Website: www.liveearth.org