Jay Leno on the Progressive Automotive X Prize
Overall Scope of Work
With the success of the Ansari X PRIZE, the X PRIZE is now viewed as the leading model to leverage the elements of public interest, entrepreneurial spirit and cross-disciplinary innovation to bring about breakthroughs that benefit us all.
Contracted by X PRIZE Foundation to establish and grow multi-million dollar Foundation-wide partner BT (British Telecom) and then to lead marketing of the Progressive Automotive X PRIZE. With the BT relationship, significant objectives in Customer Engagement and one-to-one marketing were achieved through two key deliverables:
- Client: X Prize Foundation
- Date: 2009
- Skills: Event Marketing, Sponsorship, Conference Management, Partnership Marketing, Public Relations
- Website: www.xprize.com